Behind the rise of TikTok stars Angel Mamii and John Dees, who met through the app 8 months ago and have rewritten the rulebook for viral fame

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  • Angel Mamii and John Dees are rising stars of TikTok – since September, their surreal movies have racked up tens of thousands and thousands of views.
  • Their movies are finest identified for his or her absence of construction, normally missing plot or punchlines, which the couple says is intentional.
  • However they’ve achieved one thing made elusive by TikTok’s opaque algorithm: lasting viral fame.
  • The TikTok energy couple opened as much as Enterprise Insider about assembly one another by means of the app, their inventive course of, and the way they cope with their newfound fame.
  • Go to Enterprise Insider’s homepage for extra tales.

A TikTok video reveals a mom and son strolling the aisles of an outlet retailer searching for a cellphone charger. At first they will solely discover Android chargers, till the son factors his mother within the course of iPhone chargers. She grabs one off the shelf, asking, “You prepared to take a look at?” The video ends.

That video has been considered greater than four million occasions.

Even should you’ve by no means heard of the TikTok account Angelmamii7, there’s a good probability you’ve seen one in all its movies reposted to Twitter or Instagram, the place they rack up thousands and thousands of views and are shared broadly by customers who’re fascinated or baffled by their surreal lack of construction.

A lot of the movies go one thing like this: Angel is at a public place along with her youngsters or her husband, John Dees. They have interaction in some dialog, normally about shopping for one thing from the shop in query. Then the video ends. The movies don’t comply with any apparent setup-punchline construction or meme template, and normally nothing of notice occurs.

Regardless of this structurelessness – or maybe due to it – Angel and John have achieved lasting virality on TikTok, a uncommon achievement given the opaque algorithm that drives the platform’s “For You” web page. The married couple, who met through TikTok in March, have amassed greater than 1,000,000 followers between their two accounts.

Now, the couple behind AngelMamii7 is making an attempt to construct a following on YouTube, the place it’s rather more possible to generate income from a social media following.

Angel and John spoke to Enterprise Insider about their sudden rise to viral fame, the behind-the-scenes of their inventive course of, and coping with the onslaught of hate that has include their notoriety.

The couple first met at a TikTok creators’ meetup in March 2019. Quickly, they had been courting and concurrently collaborating on TikToks.


“We had a very actually robust connection, and after that we turned a pair,” John mentioned.

The couple had their first dose of viral fame in September, when two movies of Angel and her son had been reposted to Twitter and started racking up thousands and thousands of views.


Two movies posted to Twitter drove the majority of early site visitors to the AngelMamii7 account. One was the “chargers” video, whereas one other depicts Angel and her son searching for milk in a grocery retailer:

Angel and John mentioned they take a free-wheeling method to creating TikToks, hardly ever writing scripts down or planning content material forward of time.


“We don’t actually write something down. I wrote some skits that did very nicely however normally we present as much as a location and we’re out driving, and we’re like ‘Hey, let’s go over right here,’” Angel mentioned. “Subsequent factor you already know, increase, we bought a video.”

“A few of our skits we legitimately give you proper then and there,” John mentioned. “She’ll begin the skit, she’ll be like alright report me, then she places the digicam on me and we return and forth once we’re filming.”

The couple is conscious that folks say their movies don’t make sense, and even embraces it.


“That’s what we deliberately do, we deliberately attempt to make ourselves not make sense in a means,” John mentioned. “And that’s what’s been working.”

John and Angel mentioned the TikTok they’re most happy with is known as “That’s my automotive,” a sketch they got here up with on the spot.


The TikTok has almost 1,000,000 likes, and has led the couple to make a Half 2 and Half three, in addition to a sequel, “That’s my home.”

The couple says that in current months, individuals have acknowledged them once they exit to shops round New York Metropolis and Lengthy Island, the place they stay.


“After we’re collectively it’s particularly dangerous … We are able to’t even get off the freeway and go to the lavatory with out getting seen,” Angel mentioned. “Final evening two individuals had been like, ‘Hey, are you Angel Mamii?’ and I used to be like, ‘No.’ How am I supposed to answer that?”

The couple says fame has its downsides, too, together with a slew of backlash.


“We bought individuals hating on us like we did one thing to their household,” John mentioned. “Like, ‘You guys must get hit by a bus, these movies are horrible you already know.’ However that’s what we do, and we simply shrug it off.”

“Truthfully I don’t even take a look at it,” Angel mentioned. “I take a look at the good feedback and I skip by means of the hate feedback. If I see one thing hateful I’ll simply glare at it. Like, OK troll. I don’t have time for negativity.”

They’ve caught the eye of critics, together with YouTuber Cody Ko, whose video roasting their account has garnered greater than three.5 million views.

YouTube/Cody Ko

Nevertheless, the couple mentioned they aren’t upset by Ko’s video.

“No laborious emotions, however he’s bought 4 million subscribers and the video he made was primarily about us and that has almost four million views on YouTube, so it’s undoubtedly gotten us some extra publicity,” John mentioned.

The couple hopes they will channel their newfound consideration right into a YouTube following. Within the meantime, they plan to maintain making TikToks.


“I don’t take issues to the pinnacle, we’re actually humble and all the way down to earth. That’s who we’re, we’re humble individuals. We’re simply making an attempt to make movies and stay our life and do the perfect we are able to,” Angel mentioned.

The couple’s YouTube channel might be discovered right here.

Source link Tech Insider

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