WordStream Live, Washington, D.C.: The Recap
Twice a yr, WordStream invitations clients from places far and large to affix us at a Google workplace in a significant US metropolis to take part in a day of insights, learnings, and deep dives with displays from WordStreamers, Googlers, and this time, Microsoft Promoting (cue the shock!).
For our fall 2019 iteration of WordStream dwell, we headed to our nation’s capital to host this landmark occasion. And, identical to final yr, I’m right here to provide the rundown of the day and take you thru every little thing that occurred.
So, let’s dive in.
Shows from WordStream’s business consultants
WordStream friends arrived on the Google D.C. workplace for early morning registration and a pleasant breakfast assortment of pastry and fruit. Like all Google workplaces, the house is immaculately adorned with completely different themes in every workplace space and ground, and with full kitchens, a library house, a large number corridor, and a roof deck—ALL within the house we used for WordStream dwell.
After breakfast, we began the day with a greeting from WordStream CEO Howard Kogan. Then, SVP of Product Kristen Yerardi talked by way of the product roadmap and what clients can count on to see within the platform within the coming months. She launched all the product staff, and we even had a choose variety of product managers on-site on the occasion to speak by way of solutions, suggestions, and do product walkthroughs of the WordStream software program.
Our morning keynote speaker was Francine Rodriguez, a supervisor on WordStream’s Buyer Success staff, to debate the significance of utilizing buyer insights and adopting a startup mentality to achieve success in your PPC efforts.
Francine Rodrigez giving her keynote presentation, with a slide representing long-time WordStream buyer Bob Ong.
After the keynote, nearly all of the remaining classes have been breakout type. Breaking into two teams, individuals may select to attend talks or workshops about metrics, ecommerce insights, advert artistic, and extra. Specialists in every of those fields from completely different departments round WordStream led the talks and actions, offering helpful insights and tips that could these within the viewers. (Plus, I live-tweeted for anybody who wasn’t within the viewers! Do you observe us on Twitter?)
In the midst of these breakout classes was lunch—I do know I at all times speak concerning the meals, however this was actually one thing particular. Roast rooster, beef tenderloin, and scrumptious veggies. Google’s catering staff by no means fails to make my mouth water. However the most effective half? We received to get pleasure from lunch on the roof deck, only a few steps away from our designated occasion house. Pics or it didn’t occur:
Lunch with a view atop Google’s DC roof deck.
Google AND Microsoft Promoting collectively at WordStream Reside
Think about this: We’re at a Google occasion, on the Google workplace, held by a Google premier associate (that’s us). But it wasn’t simply WordStream with a slew of Google representatives. WordStream’s Director of Strategic Partnerships Mark Irvine, voted #1 PPC Knowledgeable and Microsoft Promoting Influencer of the 12 months, spoke with BOTH Google and Microsoft Promoting.
The panel, together with Mark Irvine (L), Mariel Reiss (C), and Austin Belcak (R ).
Please choose your jaw up from the ground.
Mariel Reiss of Google and Austin Belcak of Microsoft Promoting spoke with Mark about how necessary it’s to pair the platforms collectively for search advertising and marketing success. With the huge unfold of gadgets obtainable to customers, and the inherent tendency for customers to be lively throughout a large number of platforms, it’s more and more necessary for advertisers to be current throughout the main platforms. These consultants mentioned the way forward for search advertising and marketing and digital advertising and marketing on the whole, highlighting the truth that numerous search technique is audience-driven and speculating on the function that automation will soak up a marketer’s job as we step more and more in the direction of an automatic world.
On the finish of the panel, Austin from Microsoft Promoting thanked Mariel from Google profusely for not throwing him out of the constructing, which was fairly good of her!
Again to the roof deck for the wrap get together!
After the panel, the group retired as much as the roof deck for a night of networking, drinks, and ceviche—you actually received’t get me to cease speaking about meals! The views have been wonderful because the solar set over the D.C. skyline, outlining iconic authorities buildings in heat daylight as we sipped our beer and wine and bonded over what we had discovered that day. The views have been unbelievable, however the conversations and friendships that have been forming round me have been actually one thing particular to listen to.
The complete WordStream crew and our companions from Google and Microsoft!
We hope you think about becoming a member of us at our subsequent WordStream Reside—be sure that to ask your WordStream consultant for all the particulars for our spring 2020 occasion!